A software developer with a keen interest in writing about technology, finance, and entrepreneurship. I've written for businesses in a variety of fields, including new technology, healthcare, programming, consumer applications, corporate computing, UI/UX, outsourcing, and education.
Each year, the digital marketing sector expands exponentially, but if you’re new to the industry, you might feel a little overwhelmed. The good news is that there is plenty of digital marketing jobs available; what you need to do is know how to put yourself correctly. Fortunately, you’ve arrived at the right place to explore what you need to know.
We’re about to give you the full rundown on everything you need to know about earning a living as a freelance digital marketing specialist.
Role of a Freelance Digital Marketing Professional?
A freelance digital marketing specialist is someone who has a diverse set of digital marketing expertise.
This may involve skills such as:
Email marketing, SEO, pay-per-click advertising, social media marketing and even blogging
However, you should not have to be a master of all skills to become one. Having a general understanding of the skills listed is generally sufficient, but being a specialist in each would be advantageous.
Any of the items on a freelance digital marketing professional’s to-do checklist are as follows:
- Creating digital marketing plans
- Making blog articles
- Creating Key Performance Indicators
- Creating promotional materials such as ebooks, PDFs
- Creating infographics
- Newsletter development
- Creating a new website and monetizing it
- Constructing Facebook or Google Ads
- Execute search engine optimization
- Make sales calls
- Create online courses
- Attend client meetings
Money Freelance Digital Marketers Make?
Skills and knowledge are both major factors, with people with more experience, understandably, being paid more than those who are just coming out.
Payment is normally made in a variety of ways. Some people tend to be paid on an hourly rate, and others want to be paid on a project basis.
In the United States, the annual income for a freelance digital marketer is about $60,000 per year.
How much should you charge per hour as a digital marketer? If you want to bill on an hourly basis, the range is $10 to $25 per hour, based on your qualifications and experience.
How Do I Get Started?
The good news is that getting started with digital marketing is relatively easy. The majority of online advertising sites make it simple to sign up and launch your first campaign.
Equip Yourself with the Required Skills
For all of the skills needed to do the job effectively, getting all of the marketing skills you need should be a high priority.
You may begin by reading a few blogs, watching YouTube videos, or signing up for webinars and online courses on udemy or lynda.
Taking on small tasks for free can also help you gain the necessary experience in practising the above skills before they become second nature.
Start with a Blog
This is one of the most essential steps to take if you want to launch a freelance digital marketing career. It’s because a digital marketing blog will assist you in a variety of areas.
Blogging raises you to the role of authority. It strengthens the understanding of the subject you write about, so that when clients discover your blog and read some of the posts you’ve written, they already have an understanding about how you can support their company with their digital marketing needs.
What Makes Mobile Digital Marketing Unique?
As you would expect, digital marketing on phones differs greatly from digital marketing on desktop. These distinctions are extremely important these days, as smartphones have become the main interface by which people communicate with the internet.
With mobile users accounting for 60% of internet usage, the transition from laptop to mobile has had a major impact on digital marketing.
If most advertisers know it or not, digital marketing is increasingly becoming a smartphone experience. The good thing is that if you’re new to digital marketing, you won’t have to reinvent the wheel. Begin by creating convincing mobile advertising and then change as required for desktop.
Freelance digital marketing is on the climb, and it will continue to rise at the current pace. More and more people are searching for job options that will help them to pursue their desired lifestyle, and we can’t blame them with the power that comes with freelance digital marketing, can we?
If you want to move to freelance digital marketing, the knowledge given can help you get started so you can develop and run your own freelance digital marketing company.